Developing a marketing strategy is vital for any business, large or small. Without one, your efforts to attract customers are likely to be haphazard and inefficient at best. The focus of any strategy should be making sure that your products and services meet your custmers needs. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demands. By using one or more of the below tool sets we can identify and then communicate the benefits of your business offering to your target market.